IN THE NEWS

PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018 LIFEAID Beverage Co. has a full slate of activities on tap for 2019, including overt push into energy drink occasions via tweak to FocusAid! The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S. Co-founded by Aaron Hinde and Orion Melehan in Santa Cruz...

Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...

By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAid is the latest product from...

Press Release Jul. 23, 2018 at 2:30 pm LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate. Founded in 2007, Gamer’s Outreach provides equipment, technology and software to...

Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...

By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...

SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...

I am on a Paleo diet and thus not a fan of sugar-loaded beverages, such as sports drinks. But I also exercise regularly, and during intense exercise, the body needs more than just water. That leads to the following questions: How healthy are sports drinks and how do they work? In this article, I will take a closer look at...

LifeAID Beverage Company makes a variety of supplements that provide targeted health benefits. The company recently launched a “2 Free Cans” offer online. Find out what the catch is today in our review. What is LifeAID Beverage Company? LifeAID Beverage Company can be found online at LifeAIDBevCo.com. The company currently offers 7 different beverages, each of which targets specific health...

Santa Cruz New Tech MeetUp: Verve Coffee in Tokyo, LifeAid on Inc 500 By Jondi Gumz, Santa Cruz Sentinel Colby Barr slept on partner Ryan O’Donovan’s couch for a year when the bootstrapping duo set out to create one of the best coffee companies in the world. The enterprise they founded, Verve Coffee Roasters, will be 10 years old in...