My First Million ft. LIFEAID Co-Founder Aaron Hinde
LIFEAID founder Aaron Hinde (@aaronhinde) stopped by "My First Million" to talk 'vitamins that you’ll enjoy drinking.' Hinde's new beverage brand (valued at over $100M) has something to boost every part of your life -- FITAID, FOCUSAID, PARTYAID, IMMUNITYAID, LIFEAID HEMP, GOLFERAID… and more. He talks about how LIFEAID competes with Red Bull and Monster, distribution strategy: think golf clubs & CrossFit gyms, what it’s like to live off the grid: chicken, solar & batteries, how to test physical product market fit using a Direct Mail strategy and why narrowing product focus can increase sales.
