LIFEAID Beverage Co. Blog

Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family...

Road to Madison - Jeffrey Adler Jeffrey Adler is making his 3rd straight individual appearance at the CrossFit Games. He was one of five men to compete in the in-person portion of the CrossFit Games in 2020 and took 5th overall. Tommy Marquez talks with him and coach Caroline Lambray about the experience of competing at the Games last year...

Taking on the Giants in the Beverage Industry Last week, I sat down with the team at Virtual Mgr on the “How Did We Get Here?” podcast.  During the episode, we talk about how Orion and I started and scaled LIFEAID from an RV to global domination, taking on the giants of the industry and winning! There are many similarities...

Jacob Heppner on the Make Wods Great Again Podcast  CrossFit Games and Team FITAID athlete Jacob Heppner joined the Make Pods Great Again podcast back in March to discuss his retirement from competitive CrossFit, his new training barn, his work with teen athletes, new business ventures, and some hints to his new sporting pursuits. Spoiler alert: he’s boxing Josh Bridges...

  Recapping the German Throwdown, Lowlands Throwdown and Brazil CrossFit Championship After two weeks of in-person competition the CrossFit Games semifinals go virtual.  Sean and Tommy recap the CrossFit German Throwdown, the CrossFit Lowlands Throwdown and the Brazil CrossFit Championship.  Who impressed, who surprised and who emerged as potential podium contenders at the Games?  Plus, WIT signs a multi-year deal...

 Training and Competing as a New Mom with Kenzie Riley Team MisFits athlete Kenzie Riley joins Drew and Sherb on the podcast to discuss the lessons she’s learned as a new mom trying to stay fit.  Listen now. "Self-Rule" Choices You Can Make to Increase Your HRV and Immunity Stress is often defined as an organism’s ability to adapt to...

The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes! MENS: Jeffrey Adler (CA) - 13th Royce Dunne (AUS) - 16th...

FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions begin to ease and fans...

  The SharkPreneur Podcast I had the opportunity to sit down with Seth Greene on the SharkPreneur podcast and we talked about the things that have helped Orion and I successfully build LIFEAID. Some things we discussed: how good positioning in your marketplace can lead to product distribution in conventional channels, why it’s important to hire people who are the...

   3 Ways to Master the Art of Sales Gyms depend on their members to keep the lights on and the doors open. In order to build up memberships, owners, coaches, and staff have to be comfortable selling what the gym has to offer. On this episode of The Mind Your Business Podcast, host James Wedmore gives three tips on...