How to Be Successful When Targeting to a Niche Market
How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company.
“LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”
Neither Hinde, a sports chiropractor, nor his partner, a financial planner, had any experience in the beverage industry.
“In 2011, it was just a twinkle in our eye,” said Hinde. “It was through ignorance and passion that we pushed all the chips in.”
Both Hinde and his partner emptied their savings in an effort to get LIFEAID off the ground. Now, the beverages are found in 20 countries. In the US, they can be found at gyms and major retailers across the country including Walmart, Kroeger and CVS.
“I think the key to our success is that we chose a single target market,” Hinde said.
To learn more about LIFEAID and how the company has become so successful, listen to this episode of The Thoughtful Entrepreneur (link above).
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