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  1. 2020 CrossFit Games: Where & When to Watch

    2020 CrossFit Games: Where & When to Watch
    Reposted from original article online at Games.CrossFit.com | Sept. 10, 2020 Starting Thursday, Sept. 17, at 3:30 p.m. PT/10:30 p.m. GMT, CrossFit will go live from its studio in California to guide fans through an action-packed weekend of competition. Tune in for live updates on event results on Games.CrossFit.com. Niki Brazier and Sean Woodland will keep you informed as scores roll in and standings are released on...
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  2. LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision

    LIFEAID Reinstates Support of 2020 CrossFit® Games Under New Leadership & Vision
    Dear Affiliate Owners— As many of you within the fitness community know, during June of this year our brand took a stand against gross missteps by our longtime partner, CrossFit®, and announced the withdrawal of our sponsorship for the 2020 CrossFit Games. Since that time, we have been in active dialogue with the new CrossFit leadership including Eric Roza, to...
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  3. ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires

    ‘I’m A Fire Survivor’: LIFEAID Beverage Exec Reflects On Company’s Role In Saving Community From California Fires
    Original article as posted in Forbes | Sep. 5, 2020 at 5:26pm EDT Written by Douglas Yu | Cover image courtesy of MEDIANEWS GROUP VIA GETTY IMAGES It has been more than two weeks since Aaron Hinde, the co-founder of LIFEAID Beverage Company, and his family lost their home in Santa Cruz, California, to the wildfires. The experience still haunts them. “There was a mountain of...
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  4. Santa Cruz Fire Aid Helps Raise Awareness, Funds and Supplies for Locals Devastated by Wildfires

    Santa Cruz Fire Aid Helps Raise Awareness, Funds and Supplies for Locals Devastated by Wildfires
    LIFEAID has proudly been a Santa Cruz company since 2011, and is completely devastated for our local community as a result of the destruction caused by the ongoing CZU August Lightning Complex wildfires, which have now spread to more than 77,000 acres, with only 13% containment (updated as of Aug. 24). Many of the LIFEAID team's own families and loved ones...
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  5. Struggling to Stay Motivated to Work Out?

    Struggling to Stay Motivated to Work Out?
    If you’re like most of us, it’s hard to stay motivated all the time. Life can easily get in the way, and energy shifts happen to us all. That’s why we’re sharing our TOP TIPS for WORKOUT MOTIVATION to help you get through any slump and crush your fitness goals! Whether it’s a quick 15 minutes or a full hour...
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  6. Trading Screen Time for Fun Sports & Activities You Can Do at Home

    Trading Screen Time for Fun Sports & Activities You Can Do at Home
    FACT: As boredom increases during quarantine, so does the amount of screen time spent on televisions, phones, video games and computers. The stay-at-home restrictions still have many of us sheltered in place. As a result, device addiction is perhaps more prevalent now than ever, especially in youths, so it's important to have some fun, tech-free activities and sports to help...
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  7. How Are Gym Owners Handling Life After COVID?

    How Are Gym Owners Handling Life After COVID?
    Cover photo By Matt Stone / MediaNews Group / Boston Herald LIFEAID randomly surveyed 135 gym owners in July of  2020, in order to find out how they are handling re-opening, keeping members safe, plans for reinvigorating memberships, stocking their fridges with FITAID, and more... HERE ARE THE RESULTS OF THAT SURVEY: Q: How long has your gym been in...
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  8. Into Golf? Here's How Cardio Helps You at Tee Time

    Into Golf? Here's How Cardio Helps You at Tee Time
    Cardio exercise is great for keeping yourself in shape and preparing your muscles for lengthy exercise and outdoor activities.  Golfers need cardio for several reasons, one it helps prepare your body for a long day on the golf course, keeps your heart rate down between shots, and can even help prevent injury.  Each of the three cardio benefits listed above is critical...
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  9. New FITAID GO! Makes Top-10 on List of Drinking Trends in July

    New FITAID GO! Makes Top-10 on List of Drinking Trends in July
    In a recent article, Trend Hunter named the new LIFEAID GO! Collection as #10 of the Top 100 Drinking Trends in July. You can read the full article below. Original article by Laura McQuarrie — June 27, 2020 — TrendHunter.com References: lifeaidbevco & bevnet LIFEAID GO! Drink Mixes Support Recovery, Hydration, Immunity & More LIFEAID Beverage Co. launched a new line of single-serve vitamin...
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  10. How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures

    How LIFEAID Sales Stayed Healthy Despite CrossFit Controversy & Gym Closures
    Repost of original article on TheDrum.com by Kenneth Hein | 14 July 2020 10:00am Imagine your brand was built in lockstep with CrossFit and then let’s say more than a third of your sales came through gyms. Now imagine gyms were closed and the chief exec of CrossFit became an instant pariah because of offensive George Floyd and coronavirus tweets. That is the...
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