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  1. KUCI 88.9 FM: Entrepreneur Nation
    KUCI 88.9 FM: Entrepreneur Nation
    : Okay. We are back here on Entrepreneur Nation, here on KUCI 88.9 FM in Irvine. I'm your host with the most, Ash Kumra. I have two amazing people. By the way, how do I say your last name? : Hinde. Everyone screws it up. : Hinde. Okay, it's not-- : Yeah, like behind. : Behind. Okay . You...
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  2. Long-Term Consistency Beats Short-Term Intensity | Aaron Hinde on Primal Health Coach Institute
    Long-Term Consistency Beats Short-Term Intensity | Aaron Hinde on Primal Health Coach Institute
    Primal Health Coach Institute  |  Last Updated: November 02, 2019  |  In: Podcast Today we interview Aaron Hinde, co-founder of LIFEAID Beverage Company. As an avid CrossFitter, Aaron became convinced that his health conscience peers (and non-peers for that matter) would start to demand alternatives to artificial, high-sugar, high-caffeine drinks that better aligned with their healthy lifestyles. After months of brainstorming and...
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  3. LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID® Launches Northern California Advertising and Retail Marketing Campaign with Pro-Basketball Star
    LIFEAID Beverage Co.® signs Golden State Warrior star Kevon Looney NEWS PROVIDED BY LIFEAID Beverage Co.  | Oct 29, 2019, 13:44 ET SANTA CRUZ, Calif., Oct. 29, 2019 /PRNewswire/ -- FITAID®, one of the most popular items in the LIFEAID Beverage Co. portfolio, has long been a favorite of professional athletes in football, baseball and basketball. And it's one of basketball's rising stars that...
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  4. Focus and Drive: Tricks to Stay Focused and Achieve More
    Focus and Drive: Tricks to Stay Focused and Achieve More
    By Mari Krueger | Photo courtesy of LIFEAID The good intentions are there—sticking to fitness goals, killing it at work, being a great friend, cooking something new. But an off topic text, the black hole of social media, and three shows later, the day is over. Where does the time go? It’s no secret that distraction can be the end of productivity...
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  5. Are You in the Mood for a Fall Float That's Actually Good for You and Delicious?
    Are You in the Mood for a Fall Float That's Actually Good for You and Delicious?
    Who says immunity and dessert don't mix!? Sip, sip, hooray! We've combined the lightly carbonated Orange Burst flavor of IMMUNITYAID Wellness Blend with the slow-melting goodness of your favorite ice cream (or non-dairy substitute) for a Fall Float that will rock your world while helping to actually boost your immune system. "Echinacea, Zinc, and Ice Cream, oh my!" Just in...
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  6. Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    Beverage Business Insider: LIFEAID Beverage Co. Enters CBD Space in 2019
    > > > Live well.
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  7. Mind-Body Connection: Nurturing Holistic Health
    Mind-Body Connection: Nurturing Holistic Health
    By Mari Krueger  |  Photo by Edu Lauton | Presented by LIFEAID The Functional Beverage Company Health is a full-body pursuit. Just as we connect our body and breath on the mat, here are 5 ways to nurture well-being in both mind and body. The calm that comes after a satisfying workout. That light feeling after catching up with a good friend. That overwhelming...
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  8. The 2019 LIFEAID Retreat
    The 2019 LIFEAID Retreat
    This year, the LIFEAID team of 71 employees from around the U.S. and Canada traveled to Guerneville, California, for three sunny days of team-building and outdoor adventures. It served as the perfect reminder to all of as to exactly WHY we do what we do and HOW much we enjoy doing it with the people around us who support and...
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  9. FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    FITAID® Debuts New Technology at the 2019 Spartan World Championship® with Custom Augmented-Reality App "Spartan Search"
    Source: PR Newswire  |  News provided by: LIFEAID Beverage Co.  Leading recovery drink brand LIFEAID Beverage Co.® offers event attendees competitive mobile entertainment experience with Spartan Search North Lake Tahoe, CA -- September 12, 2019 -- No one will be stuck on the sidelines this year at the Spartan World Championship powered by Rakuten, thanks to a new Augmented Reality (AR) mobile app developed...
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  10. Why Rest is the Most Important Part of a Tough Workout
    Why Rest is the Most Important Part of a Tough Workout
    Original article on Wanderlust.com by Mari Krueger  |  Presented by LIFEAID Beverage Co. Our bodies need to recover between workouts in order to maximize the benefit. Loaded with nutrients, LIFEAID’s Recovery beverage hits the spot. We have workouts tailored to our goals. We have meals fine-tuned for maximum nutrition. We know how important sleep is (and sometimes we even log the...
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