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The failure rate for new companies in the beverage industry is 95% in the first year and 99% in the first five years. Now a global company with 100 employees, LIFEAID Beverage Co. is going strong and on the trajectory to earn a revenue of $100 million. Aaron spoke with Iron Sights’ host Scott Howell to discuss the upbringing of...

  How natural caffeine compares to synthetic caffeine and how to avoid that dreaded crash.  Each day, about 90% of Americans consume caffeine in some form. But only some of these people get a steady boost of energy without the hard caffeine crash. Why is this? It all depends on the source of your caffeine (1). Caffeine comes in all...

    Team FITAID Athlete Laura Horvath Clinches Silver at the 2021 NOBULL CrossFit Games Laura Horvath Brings FITAID to the Podium at the 2021 NOBULL CrossFit Games   Santa Cruz, Calif., August 4th, 2021 -- After four days of competition and 15 events, Team FITAID athlete Laura Horvath earned the silver medal at the 2021 NOBULL CrossFit Games. Since...

Summer is halfway over, and if you’re anything like me - some days feel like Groundhog’s Day. We’ve done the same thing day after day, and we are ready for a CHANGE UP! We asked the ladies in the Mother’s of Fitness Facebook Group (come join us!) to share some of their favorite summer activities to do as a family...

The 2021 NOBULL CrossFit Games has officially wrapped and we're so proud of our #TeamFITAID athletes! A total of 19 athletes represented FITAID in every category at the Games, with Laura Horvath finishing on top of the podium in the Individual Women's division. Congratulations to all of our athletes! MENS: Jeffrey Adler (CA) - 13th Royce Dunne (AUS) - 16th...

FITAID once again got to catch up with CrossFit analyst and Morning Chalk Up host, Tommy Marquez, to get his thoughts as we head into this year’s CrossFit Games. After last year’s unexpected return to the infamous Ranch in Aromas, we find ourselves back in Madison, Wisconsin at the Alliant Coliseum. Now, as pandemic restrictions begin to ease and fans...

LIFEAID Beverage Co. Brings First FITAID Flavor Variation to Market Functional Beverage Co., LIFEAID Launches FITAID Strawberry Lemonade for Summer NEWS PROVIDED BY LIFEAID Beverage Co. | Jun 23, 2021, 06:00 ET SANTA CRUZ, Calif., June 23, 2021 /PRNewswire/ -- Today, LIFEAID Beverage Co. brings the first flavor variation of its most popular blend, FITAID, to market. FITAID, the blend specifically...

Texas Superstar Baseball Player Joey Gallo Joins Team FITAID Functional Beverage Brand, LIFEAID, Signs 2020 Golden Glove Winner Joey Gallo NEWS PROVIDED BY LIFEAID Beverage Co. / Jun 02, 2021, 06:00 ET SANTA CRUZ, Calif., June 2, 2021 /PRNewswire/ -- LIFEAID Beverage Co. has expanded its professional athlete talent roster with the addition of professional baseball player, Joey Gallo to Team FITAID. Gallo...

9 SUMMERTIME COCKTAILS Boats, bikinis and ice cold beverages, its summertime baby! Our menu of functional blends serve many purposes. From workout recovery, to immunity support, to an afternoon brain boost, the functions are endless. But one of our favorite functions? They make excellent adult beverage mixers. Read on to see our top 9 favorite summer drink cocktails for you...

  Photo courtesy of cnn.com As a mama of twin one year olds, a business owner, and a fitness lover, adequate sleep is an absolute CRITICAL component in my routine. But easier said than done, right? With two teething kiddos, late nights getting caught up on work, and just trying to fit all my daily “to do’s” in before bed...