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February 20-23, 2020 What a weekend! While athletes crushed WODs in the Miami sunshine & rain, the FITAID booth sampled over 3,000 cans of our LOW-CAL and ZERO SUGAR workout Recovery Blends—FITAID, FITAID ZERO SUGAR, FITAID RX & FITAID RX ZERO SUGAR—as well as the new balancing LIFEAID HEMP Blend. Meet & Greets over the weekend included top athletes & influencers: Kelsey...

Meet the heroes behind the headsets here at LIFEAID Beverage Co., our rockstar Customer Success Team (CST)! Together, they field hundreds of calls, emails and chats each week, all with a smile—helping our amazing customers with their accounts, orders, returns, exchanges, subscriptions and more. The faces you see here are largely responsible for the happy campers who post rave reviews of...

Source: PGA Tour video | April 2019 After being diagnosed with chronic fatigue in 2015, GOLFERAID athlete Scott Stallings changed his lifestyle. With two top-10s and a third-place finish in the 2019 AT&T Pebble Beach Pro-Am, Stallings is looking to earn his fourth career victory at the Valero Texas Open. WATCH THE VIDEO HERE. "The only time I really truly...

Santa Cruz, CA—Jan. 27, 2020 The Jug Method Recently launched, just in time to help all of us reach our goal of getting in the best shape of our life in 2020, the new Jug Method is already sweeping the nation! Droves of fitness fanatics from all skill levels are flocking to replace expensive home gym equipment with simple water jugs. ...

Original blog post by Poly | January 6, 2020  When you’re working out, having the right playlist changes everything, especially if you have the perfect headphones! Working out with music is a great source for motivation and has been shown to boost performance. Read on to see the benefits of listening to music while exercising, how the right headphones make an impact and...

Original article by Natalie Earle | Primally Pure blog What does your stomach have to do with your skin? You may have heard about gut health and how important it is but still don’t really see the point. After all, you might not have digestive issues or stomach aches – what you really care about is your skin.It might surprise you...

Original post from 10News on January 9, 2020 (KGTV) -- The internet is exploding with people trying to help firefighters and animals in Australia amid raging wildfires — enter the Koala Challenge. The challenge, which was started by beverage company FITAID, encourages people to take a video of themselves latching onto the underside of a workout bench. An employee for the...

On January 9, 2020, the BUSINESS section of The Wall Street Journal featured an article (by Annie Gasparro) about the successful launch of LIFEAID Hemp entitled  "Cloudy Regulation Slows CBD’s Seep into Food and Drinks."  PHOTO: LIFEAID Beverage Co  Big food-and-drink companies are slowing work on products containing cannabidiol after regulators sounded a note of caution, making space for smaller players to...

HOW LIFEAID IS HELPING AUSTRALIA When LIFEAID Beverage Co. heard about the devastation caused by the brush fires down in Australia, we knew we had to try and find a way to help. (More than 10 times the area of the 2018 California fires has already burned!) This week, FITAID is donating 5% of all sales from FITAID ZERO directly...

"BE You!" As we kick off a new decade, we're witnessing a major shift—a shift in mindset—finally replacing the outdated mentality surrounding "New Year, New You" with one which helps us all better embrace our flaws and create healthy habits to live our best life. Join the "Be You" movement on Instagram. Follow @fitaid and use the hashtag #fitaidBEyou! Tell...