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There are numerous types of group exercises nowadays, including yoga, Pilates, cycling, Zumba and more. We live in a fitness-focused era, where new trends pop up every day. While the 2020s have ushered in a social media-driven era, women's advancement in the fitness industry is fascinating and has come a long way since. Let’s take a look at the history...

Football season is here! Celebrate with us and get stocked up on FITAID ENERGY before it’s too late! Between September 6th-9th, save 20% on FITAID ENERGY! Just like our FITAID football athletes, make sure you are staying fueled up this year with clean energy. As we celebrate the start of football season, let’s also celebrate our FITAID athletes who suit...

After a weekend of grit, determination, and competition, the FITAID team made the most of their time in Madison. Starting with the chase for The Fittest in the World, FITAID Athletes Gui Malheiros (10th place), Jeff Adler (5th place), Emma Lawson (6th place), Gabi Migala (8th place), and Alexis Johnson’s Team CrossFit Independence (5th place)  all placed top 10 ten...

What Is Sucralose?  Before you can understand why #SucraloseIsGross, you have to know exactly what sucralose is. This sugar substitute is a no-calorie sweetener that can be used to lower one’s intake of added sugars while still providing satisfaction from enjoying the taste of something sweet. While some types of sweeteners in this category are considered low-calorie (i.e. aspartame) and...

Between August 3rd and the 7th, the greatest athletes in CrossFit will make their way to Madison, Wisconsin to compete for the title ‘Fittest on Earth.’ This year's competition will be some of the toughest in recent history but our FITAID athletes are primed to all have great performances.   After taking nearly a year off to compete in bobsled, Kelsey...

LIFEAID was featured in VeganCuts Ultimate Vegan Snack Guide as one of the Best Vegan Snacks. On a list of 108 delicious vegan snacks, where guilty pleasures do not have to be that guilty, LIFEAID was listed as one of the best vegan beverages to try!  LIFEAID has a series of low calorie drinks that contain all the essential vitamins...

When I became a new mom a few years ago, I had NO idea just how many “mom” Instagram accounts there are out there. There are a TON! Ones that cover child behavior, speech, baby led weaning, sleep, play…if you can think of it, and Instagram account exists. Over the last 2.5 years with my three kiddos, I have followed...

The popular Good Housekeeping magazine recognized FOCUSAID as the best energy drink for focus on the market. Good Housekeeping is an American women's magazine featuring articles about women's interests, product testing by The Good Housekeeping Institute, recipes, diet, and health, as well as literary articles. It is well known for the "Good Housekeeping Seal", the official seal of approval for...

One of the worst things for you nutritionally that exists on the market is ironically sold under the pretext of being healthy. This awful little product is known collectively as “energy drinks” and while not everyone on the market  is horrible for you, you better know exactly what is in them before you crack one open.  Many of these drinks...

FITAID Athlete Kevon Looney Wins 3rd NBA Championships In Game 6 of the 2022 NBA Finals The Golden State Warriors defeated the Boston Celtics 103-90 in Boston, MA to bring home their 4th title in 8 years. Among that group was our FITAID athlete, Kevon Looney, who has been an essential part of this Warriors dynasty. In game 6, Kevon...