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BarBend Podcast: Fitness, Change and Sacrifice with Aaron Hinde
There are few people in fitness — much less fitness entrepreneurs — who keep it honest and real like Aaron Hinde. He’s an open book, someone who’s just as eager to explain the bad as he is to celebrate the good. The Co-Founder and President of LIFEAID Beverage Company — makers of FITAID — Aaron is a constant presence at the... -
Death by Diet Soda?
Original article published on Sept. 6, 2019 | Written by: Andrew Jacobs | The New York Times A new study that links artificially sweetened beverages to premature death is prompting public angst. Some scientists say it has significant flaws. Does guzzling diet soda lead to an early demise? There was a collective gasp among Coke Zero and Diet Pepsi drinkers this week after... -
Logan Aldridge: The Fittest One-Armed Man on Earth
Source: Localish featured on ABC News Adaptive athlete Logan Aldridge didn't let losing an arm keep him from discovering CrossFit and earning the title of Fittest One-Armed Man on Earth. WATCH LOGAN'S INSPIRATIONAL STORY on ABC NEWS: You can follow Logan Aldridge on Instagram at: @aldridgelogan > > > Live well. -
What to Pack for a Healthier Weekend Away
Article by: Michelle Schwartz | May 9. 2019 I feel like I’ve been traveling non-stop these days. My trips range anywhere from a short 2.5 hour drive to a flight across the states. No doubt traveling is one thing I truly love, but how do you make it healthier? I feel as there is a negative connotation tied around traveling... -
A Decade of Fueling the Fittest People on Earth
Morning Chalk Up | Aug. 11, 2019 | By BRITTNEY KLEYN Tucked away in the back of the old Santa Cruz Wrigley’s factory is a warehouse manufacturing the recovery fuel for CrossFitters. Forty thousand free cans of FITAID were handed out at the 2019 CrossFit Games — a far cry from the humble beginnings of LIFEAID Beverage Co ten years ago... -
FINAL DAY at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
Four days of competition are officially in the books for the 2019 Reebok CrossFit Games. The battle has been fought and the Fittest on Earth titles have been claimed. On the women's side, history is made. On the men's side, history is repeated… CLICK HERE TO WATCH FINAL DAY 4 RECAP ON FITAID YOUTUBE TEAMS For the teams, Mayhem Freedom... -
Heavy Barbells Debut at CrossFit Games in One Ton Challenge
Aug. 3, 2019 by JESSICA DANGER | Morning Chalk Up Hundreds of fans packed into the FITAID Lounge last night to watch about a dozen athletes take on the One Ton Challenge, an attempt at accumulating 2,000 total pounds over six lifts: back squat, deadlift, bench press, clean, jerk and snatch. FITAID brought in the legendary C.T. Fletcher to emcee the first-of-its-kind... -
Day 3 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH DAY 3 RECAP ON FITAID YOUTUBE: CLICK TO WATCH FRASER'S COACH CHRIS HINSHAW DISCUSS HIS DAY 2 PENALTY: Saturday, Day 3 of the 2019 Reebok CrossFit Games was one that left athletes and fans as shook up as the Leaderboard… TEAMS took on two events this morning, trimming the field from 11 to 7. CrossFit Krypton made a move... -
Day 2 at the 2019 Reebok CrossFit Games (Brought to you by FITAID)
WATCH THE RECAP ON FITAID YOUTUBE: Today kicked off Day 2 of the 2019 Reebok CrossFit Games. For the individual men & women, the following three events narrowed the field further from 50 to just 20 athletes in Madison, Wisconsin: Teens & Masters competition began with a bang by putting their engines to the test during these three endurance events: (Teen... -
Meet the Keto-Rita: A Macro-Friendly Summer Libation from FITAID ZERO
Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer. Meet...
