IN THE NEWS

Updated July 21, 2016 6:16 p.m. ET LifeAID Beverage Co., a maker of nutritional supplement drinks, said it secured an investment from private-equity firm KarpReilly to fund the company’s expansion efforts. Terms of the deal, described as a minority position, weren’t disclosed in a news release. Santa Cruz, Calif., company said it would bolster its sales and marketing teams as...

Gina Hall | Jul 22, 2016, 11:28am PDT Beverage startup LifeAID raised an undisclosed round of funding on Thursday to pump up its growth. KarpReilly led the round and now maintains a significant minority position in the Santa Cruz company. The private equity firm has also backed food ventures such as Sprinkles, The Habit Burger and KeVita. Santa Cruz fitness...

LifeAID co-founders hiring, plan to expand to conventional stores By Jondi Gumz, Santa Cruz Sentinel Wednesday, July 27, 2016 SANTA CRUZ >> For Orion Melehan and Aaron Hinde, the 40-something co-founders of healthy beverage startup LifeAID, year five may be their breakout year. The day after their FitAID brand drink sponsored the Crossfit Games after-party for 2,000 people, the pair...

SANTA CRUZ, Calif., July 21, 2016 /PRNewswire/ -- LifeAID Beverage Company has secured an investment from private-equity firm KarpReilly, LLC (Dollar Tree, Sprinkles, The Habit Burger, Kevita, Zola…) to fund its continuing path of growth. The total amount of the transaction remains undisclosed, although represents a significant minority position according to company reps. LifeAID's line of "better-for-you" products includes FitAID, FocusAID, PartyAID...

Neil Martinez-Belkin | Jul. 26, 2016 at 5:49 pm LifeAID, a functional beverage brand based in Santa Cruz, California, has completed its first capital raise outside of friends and family with an investment from private equity firm KarpReilly. After announcing the news in a press release last week LifeAID co-founders Aaron Hinde and Orion Melehan discussed the investment in a call with BevNET...

Continue to put out this amazing product. I stand behind it for its flavor and authenticity. As a professional chef and coach I can only recommend FitAID and your products as the best of the best. Our company is unique as it services and provides meals to countless crossfitters and beyond. From your sales team to your product developers we thank...