IN THE NEWS

  1. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  2. FITAID: A Spartan Fitness Aid
    By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...
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  3. LIFEAID Sets E-Com Black Friday Sales Record
    SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
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  4. Fitaid Recovery Blend Review
    If you perform physically demanding activities, you know that recovery plays an essential role. Your body needs some essential nutrients to balance the recovery efforts. This means that although every person is different, there are some nutrients which are essential for the recovery process. Top ingredients in the recovery drink The Fitaid Recovery Blend uses a mix of ingredients which...
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  5. How healthy are sports drinks and how do they work?
    I am on a Paleo diet and thus not a fan of sugar-loaded beverages, such as sports drinks. But I also exercise regularly, and during intense exercise, the body needs more than just water. That leads to the following questions: How healthy are sports drinks and how do they work? In this article, I will take a closer look at...
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  6. LifeAID – Healthy Natural Nutritional Beverages & Drinks?
    LifeAID Beverage Company makes a variety of supplements that provide targeted health benefits. The company recently launched a “2 Free Cans” offer online. Find out what the catch is today in our review. What is LifeAID Beverage Company? LifeAID Beverage Company can be found online at LifeAIDBevCo.com. The company currently offers 7 different beverages, each of which targets specific health...
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  7. Santa Cruz Sentinel
    Santa Cruz New Tech MeetUp: Verve Coffee in Tokyo, LifeAid on Inc 500 By Jondi Gumz, Santa Cruz Sentinel Colby Barr slept on partner Ryan O’Donovan’s couch for a year when the bootstrapping duo set out to create one of the best coffee companies in the world. The enterprise they founded, Verve Coffee Roasters, will be 10 years old in...
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  8. Inc. 500 - 2016 annual ranking of the fastest-growing private companies in America.
    LifeAID Beverage Co. Develops and sells nutritional sports and energy drinks. It's PartyAID is popular at Burning Man. 2016 INC. 5000 RANK: #396 3-Year Growth: 966% 2015 Revenue: $4.4 M Location: Santa Cruz, CA Industry: Food & Beverage Launched: 2011 INC. 5000 HONORS #24 - Top Food & Beverage companies ON THE WEB Web site: lifeaidbevco.com   SOURCE: http://www.inc.com/profile/lifeaid-beverage-co
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  9. WSJ: KarpReilly Backs LifeAID Beverage Co.
    Updated July 21, 2016 6:16 p.m. ET LifeAID Beverage Co., a maker of nutritional supplement drinks, said it secured an investment from private-equity firm KarpReilly to fund the company’s expansion efforts. Terms of the deal, described as a minority position, weren’t disclosed in a news release. Santa Cruz, Calif., company said it would bolster its sales and marketing teams as...
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  10. Silicon Valley Business Journal: Private equity investor pumps money into Santa Cruz fitness drink maker
    Gina Hall | Jul 22, 2016, 11:28am PDT Beverage startup LifeAID raised an undisclosed round of funding on Thursday to pump up its growth. KarpReilly led the round and now maintains a significant minority position in the Santa Cruz company. The private equity firm has also backed food ventures such as Sprinkles, The Habit Burger and KeVita. Santa Cruz fitness...
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