IN THE NEWS

  1. LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution
    LIFEAID Beverage Co. Anticipates Strong 2019 Sales and Distribution
    SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics. Increased 2019 Distribution at Walmart LIFEAID started selling...
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  2. BevNet Announces IMMUNITYAID Launch at NACS
    BevNet Announces IMMUNITYAID Launch at NACS
    By: BevNet | Dec. 20, 2018 ImmunityAid Support Blend making some buzz on BevNet! On Instagram this Thursday, BevNet posted the above image with the following caption: "@immunityaid is the latest product from @lifeaidbevco, a brand of functional beverages that serve specific consumer need states. The new orange-flavored SKU launched at NACS in Vegas this October and is now available in retailers such as Whole...
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  3. LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid
    LIFEAID Heads More Directly into Energy Segment in 2019 via Tweak to FocusAid
    PRESS RELEASE: Beverage Biz Insights | Dec. 12, 2018 LIFEAID Beverage Co. has a full slate of activities on tap for 2019, including overt push into energy drink occasions via tweak to FocusAid! The entry will dial up (natural) caffeine and buildout of DSD network in western part of the U.S. Co-founded by Aaron Hinde and Orion Melehan in Santa Cruz...
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  4. REVIEW: GolferAid Performance Drink
    REVIEW: GolferAid Performance Drink
    Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...
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  5. LIFEAID Launches Immunity Line
    LIFEAID Launches Immunity Line
    By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAid is the latest product from...
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  6. FITAID Partners with Spartan for Spartan World Championship Giveaway
    FITAID Partners with Spartan for Spartan World Championship Giveaway
    By Margaret Schlachter | September 4th, 2018 FitAid and its parent company LIFEAID Beverage Co. are celebrating the upcoming Spartan World Championship by giving away an exclusive prize package with partners: Spartan, Assault Fitness and Power Systems. You can enter to win a chance at a prize package worth nearly $10,000! Enter to Win At a prize value of approximately...
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  7. LIFEAID Announces Permanent Price Reduction to FitAid RX
    LIFEAID Announces Permanent Price Reduction to FitAid RX
    Press Release | Aug. 2, 2018 at 4:45 pm Santa Cruz, Calif. — LIFEAID Beverage Company is kicking off a big week in Madison, WI for the 2018 CrossFit® Games. In celebration their 5th year in attendance and their 3rd year as the Official Recovery Beverage of the CrossFit Games, LIFEAID Beverage Co. is pleased to announce the permanent price adjustment...
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  8. FocusAid Partners with Loot Crate for Gamers Outreach
    Press Release Jul. 23, 2018 at 2:30 pm LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate. Founded in 2007, Gamer’s Outreach provides equipment, technology and software to...
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  9. The New, New Niches: Brands Look to Intense Sports, E-Games for Growth
    Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
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  10. FITAID: A Spartan Fitness Aid
    By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...
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