LIFEAID Beverage Co. Blog

Gratitude ... and giving thanks are always topical around the holiday season. It’s a perfect opportunity for us to reflect on the multitude of blessings we have in our lives including family, friends, work, health ...  On the flip side, it is much less intuitive to be grateful for the difficult situations and challenging people in our lives in the...

  September is always one of the nicest months of the year in Northern California. The tourists are gone, the weather is fantastic and it’s hard not to enjoy the bounty NorCal has to offer. The start of Indian summer brings along with it our annual LIFEAID company retreat. This is an incredible opportunity for our entire team to come...

Hydration and Performance in a Tasty Blend During a round of golf in AZ, it is almost impossible to drink too much water. While it might not feel like you are sweating a lot because it evaporates so quickly, you need a significant amount of hydration while playing in the desert. While water is most useful, sometimes something a little...

By: Brad Avery | Oct. 8, 2018 When you need a post-workout recovery drink, there’s FitAid. When you need to pull a late night studying, there’s FocusAid. When your looking to stay up all night for a wild time, there’s PartyAid. And when all that activity finally catches up to you, now there’s ImmunityAid. ImmunityAid is the latest product from...

"Titan CrossFit loves FITAID! We purchased the 10-case promotional deal which included a FREE fridge. After only 45 days, we are reordering! Many of our athletes miss the carbonation of a soft drink, FITAID fills that void and tastes great. Not to mention it is loaded with great supplements. The only problem is I keep drinking the profit! One request...

Press Release Jul. 23, 2018 at 2:30 pm LOS ANGELES — FOCUSAID, a product of LIFEAID Beverage Co. is joining forces with Loot Crate, collectible subscription box behemoth, for the charity Gamers Outreach for an 8-hour fundraising stream on July 28th, 12pm PST through 8pm PST, accessible at twitch.tv/lootcrate. Founded in 2007, Gamer’s Outreach provides equipment, technology and software to...

Article by Emily Abbate of MEN'S HEALTH on July 9, 2018 You don’t need to have both arms to live an outstanding life, and Logan Aldridge almost prefers it this way now. “I love being different,” says the 27-year-old. “I love being the guy with one arm.” Life changed forever for Aldridge at age 13 after a day wakeboarding on Lake Gaston...

Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...

By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...

SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...