Article by Emily Abbate of MEN'S HEALTH on July 9, 2018 You don’t need to have both arms to live an outstanding life, and Logan Aldridge almost prefers it this way now. “I love being different,” says the 27-year-old. “I love being the guy with one arm.” Life changed forever for Aldridge at age 13 after a day wakeboarding on Lake Gaston...
Brad Avery | Feb. 22, 2018 There’s nobility—and money—in wanting to achieve mass appeal, building a brand that appeals to as many types of consumers as possible. But few brands succeed in truly reaching a universal market. It’s a time-honored tactic, in fact, to thrive by thinking smaller — focusing in on specific demographics, need states, or consumer identities to...
By Jason Jaksetic Why did Spartan and FitAid become partners? Why do you find a “Spartan-approved” logo on a FitAid can? Spartan Lifestyle Editor Jason Jaksetic sets the record straight. I keep FitAid in two bags: my gym bag and my rucksack. I also keep it on my desk and in my pickup truck—both staging grounds for gym and mountain...
SANTA CRUZ, CALIF. – Hot off the heels of the traditional shopping season kick-off, LIFEAID Beverage Co., LLC. achieved an impressive volume of Direct to Consumer business during the Black Friday and Cyber Monday weekend reaching just shy of $500,000 in direct website e-commerce sales. The company, known for their niche “clean supplement blends” has seen a meteoric rise over...
If you perform physically demanding activities, you know that recovery plays an essential role. Your body needs some essential nutrients to balance the recovery efforts. This means that although every person is different, there are some nutrients which are essential for the recovery process. Top ingredients in the recovery drink The Fitaid Recovery Blend uses a mix of ingredients which...
Earlier this year, I had the privilege of attending a mastermind full of high-powered fitness entrepreneurs, and in attendance … Aaron Hinde. Aaron Hinde is the Co-Founder & President of LIFEAID Beverage Company and he has a pretty incredible story. He has been grinding since 2011 to make LIFEAID a leader in the industry. So much so that FITAID is the...
I am on a Paleo diet and thus not a fan of sugar-loaded beverages, such as sports drinks. But I also exercise regularly, and during intense exercise, the body needs more than just water. That leads to the following questions: How healthy are sports drinks and how do they work? In this article, I will take a closer look at...
LifeAID Beverage Company makes a variety of supplements that provide targeted health benefits. The company recently launched a “2 Free Cans” offer online. Find out what the catch is today in our review. What is LifeAID Beverage Company? LifeAID Beverage Company can be found online at LifeAIDBevCo.com. The company currently offers 7 different beverages, each of which targets specific health...
Santa Cruz New Tech MeetUp: Verve Coffee in Tokyo, LifeAid on Inc 500 By Jondi Gumz, Santa Cruz Sentinel Colby Barr slept on partner Ryan O’Donovan’s couch for a year when the bootstrapping duo set out to create one of the best coffee companies in the world. The enterprise they founded, Verve Coffee Roasters, will be 10 years old in...
CROSSFIT® / FEBRUARY 2017 / RYAN GWALTNEY, GLOBAL NEWSROOM “If you need a hand, I’m here to help,” says CrossFit athlete and coach Logan Aldridge with a laugh. “The irony is perfect for me, but it also does a great job of describing my mentality every day.” Aldridge’s life changed when a fluke wakeboarding accident resulted in the amputation of his left arm...
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