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The LIFEAID Beverage Co. staff took to the streets and beaches of their local community in Santa Cruz, California, this past Friday, April 19, in honor of Earth Day. With trash bags and grabbers in hand, the crew walked the 3-mile loop to the beach area from their office headquarters in the Old Wrigley building off Mission Street. Employees brought...

After a disappointing injury forced Sara Sigmundsdóttir to withdraw early from last year's CrossFit© Games, in Madison, Wisconsin, fans can finally breathe a huge sigh of relief. Sigmundsdóttir's first-place finish in the worldwide CrossFit© OPEN last month has unofficially* secured her a spot on the competition floor at the 2019 Reebok CrossFit© Games, where I'm sure redemption will be sweet for the...

What's the Million Dollar Mile? In this unprecedented television event series, contestants have the chance to win $1,000,000 every time they run the Million Dollar Mile. Standing in their way is the most challenging course ever designed and a group of 10 elite athletes with one mission: to stop the contestants from winning the money at all costs. The Defenders are...

Original podcast aired on "Feed Me Fuel Me" | March 17, 2017 We’re excited to expose the elephant with Aaron Hinde (@aaronhinde), owner of LIFEAID Beverage Company and FitAid (@lifeaidbevco & @fitaid). No doubt, one of the most enlightened individuals to join us on the Feed Me Fuel Me podcast. Aaron shares with us his journey from successful practitioner and...

Article by Andrew Jacobs | The New York Times | March 14, 2019 Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers. What do these ads featuring Joe Camel, Kool-Aid Man and the maniacal mascot for Hawaiian Punch have in common? All three were created by Big...

Excerpts taken from original article by Lauren Venosta | The Chopra Center | Ginger is a flowering plant and its official name is Zingiber officinale. The rhizome, more commonly known as the root, is what you are likely familiar with. The root is spicy and peppery in flavor, with loads of medicinal properties. It’s used all over the world in culinary and clinical applications—both...

Just in case you missed GolferAid athlete Ryan Moore's epic hole-in-one shot on the 17th at TPC Sawgrass of the 2019 PGA Tour, check out the unbelievable moment here: Congratulations, Mr. Moore — what a shot!   ♦      ♦      ♦  Whether Ryan Moore is on or off the course, he proudly chooses GolferAid to help optimize his performance. GolferAid...

  Interview by Tyler Johnson | Feb. 28, 2019 I heard LIFEAID president Aaron Hinde on Jon Gordon's Positive University podcast and was excited he was willing to be a part of elev8 questions. Find him on Twitter or Instagram.  Thanks for reading! 1) Were you an athlete growing up? What’s sports did you play?  I have always enjoyed sports and played basketball, baseball and...

We all know that jumping rope is a great way to: Stay fit & healthy Improve cardiovascular health, coordination & bone density Burn calories in a portable, fun way But how do we get better at this simple exercise with proven health benefits? In this video, MobilityWOD guru Kelly Starrett provides helpful tips to help improve your "Jump Rope Mechanics...

Source: The New York Times by Tiffany HSU | March 3, 2019 Adding lighter fare like salads to the usual burgers and fries has meant more options for time-pressed diners. But the meals are largely less healthy now, a new study finds. “The big picture is that there have been some positive changes,” one researcher said of fast food menus...