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WATCH THE RECAP ON FITAID YOUTUBE: Today kicked off Day 2 of the 2019 Reebok CrossFit Games. For the individual men & women, the following three events narrowed the field further from 50 to just 20 athletes in Madison, Wisconsin:  Teens & Masters competition began with a bang by putting their engines to the test during these three endurance events: (Teen...

Say "goodbye" to the days of feeling stuck between achieving your summer fitness goals and having a cocktail with friends. Now, thanks to the Keto-Rita, you can say "yes" to both! Here's our recipe for a sugar-free summer treat that will change the way you think about staying on track with your macros through all your social engagements this summer. Meet...

After this past year of being in the dark as to what the new season's format would mean for the 2019 Reebok CrossFit® Games, athletes and fans finally got some answers today. Here's your official recap of event wins, upsets, highlights, Leaderboards and photos from Day 1 of competition! EVENT ANNOUNCEMENT This morning kicked off in Madison, Wisconsin, with Dave...

FITAID is proud to be the Official Sponsor of the 2019 Reebok CrossFit® Games. Here's the inside scoop on where to find everything you need to know to enjoy the Games on Aug. 1-4, 2019! How to Watch the 2019 Reebok Games CrossFit Games: Event updates, athlete profiles & Leaderboard at Games.CrossFit.com: Complete List of Athletes Who Qualified for the...

Madison, Wisconsin | July 24, 2019 “Making Strong People Stronger” is the motto of the One Ton Challenge (OTC), a LIVE event which will take place on site at the 2019 Reebok CrossFit Games in Madison, Wisconsin. The OTC is scheduled to kick off Friday, Aug. 2, 2019, at 5pm (CST) following the final event of that day’s Games competition...

How can you be successful when it comes to marketing a niche product? Find out on this episode of The Thoughtful Entrepreneur, featuring Aaron Hinde, co-founder and president of LIFEAID Beverage Company. CLICK HERE to listen to the full podcast episode on UpMyInfluence.com: “LIFEAID is a functional beverage company,” said Aaron Hinde. “Basically, we make vitamins you’ll actually enjoy drinking.”...

Don't miss any of the exciting FITAID events, giveaways, Meet and Greets, demos, competitions (including the One Ton Challenge) & more—all happening throughout the 2019 CrossFit Games (July 31-Aug. 4). Check out the FITAID events calendar below for more information, and stop by our FITAID booth on Sponsor Row at the Games. Plus, don't forget to snag your FITAID After-Party tickets now, they're...

In an article published this past Sunday in San Jose's The Mercury News, LIFEAID co-founder and father of two Aaron Hinde shared the importance of educating our youth about the dangers of high caffeine levels in beverages and energy drinks. Here's the article:  

By Lori Nedescu Being an athlete goes beyond training & performing. It’s a lifestyle. A lifestyle that requires a high level of attention on everything outside of the actual physical exertion—sleep, recovery, stretching, mental attitude, immunity, mood, body weight, food choices… Every great athlete knows that the physical strengths will only take you so far.  “An athlete’s health foundation is what...

Posted by WRAL.com on 7/11/2019 at 7:36 p.m. RALEIGH, N.C. — A Raleigh man, who recently won an international fitness title and was crowned The Strongest One-Armed Man on Earth, is now using the platform to show others how to reach beyond their limits. Logan Aldridge, 28, lost his left arm in a boating accident when he was 13. But, as...