LIFEAID Beverage Co. Blog

The FITAID Morning Show Ep. 87: Chris Hinshaw Chris Hinshaw—the man, the myth, the legend—shares his unique perspective on the future landscape of CrossFit, along with some of his top coaching tips and insights. Find out what it's like to coach Mat Fraser and Rich Froning. Plus, Hinshaw reveals his preferred weapon of choice during a Zombie apocalypse & more...

Things got a little buttery last night... CrossFit's sweetheart Rory (Ro) McKernan joined The Buttery Brothers & well-known media team duo—Heber (Heebs) Cannon & Marston (Mars) Sawyers—Thursday evening for the Open Workout 19.2 LIVE Announcement. The trio anxiously huddled around the TV in the FITAID box, located at the office of LIFEAID Beverage Co. in the old Wrigley building on the...

Here are snippets from a recent article on HealthLine.com about the natural properties of Turmeric and Curcumin: "Turmeric may be the most effective nutritional supplement in existence." Many studies have shown that it may have major benefits for your body and brain, including the following: 1. Turmeric Contains Bioactive Compounds Curcumin is the main active ingredient in turmeric. It is a...

By Michelle Kennedy Hogan at LifeHack.org Let's just jump right in! ... Believe it or not, the simple act of jumping rope can do more for you overall than the same time spent jogging. Plus, jumping rope is also easy to do anywhere. A jump rope slipped in your backpack or bag can be brought along on a trip, to work...

SANTA CRUZ — Local beverage company meets consumer needs. LIFEAID Beverage Co. was founded in 2011 in Santa Cruz, California, by two Santa Cruz natives. Co-founders Aaron Hinde and Orion Melehan met at a CrossFit gym in 2009 and bonded over their shared frustration with the limited healthy, functional food and drink options for exercise and recovery. A statistic in Healthline Media states...

Scientists have discovered the dangerous effects Diet Coke is having on your body.  The following article appeared in the UK's The Sun this week, exposing the dangers of drinking Diet Coke, and shocking many with its claims ... THE SUN — Drinking Diet Coke everyday increases your risk of dying young, experts have warned. Two or more artificially-sweetened drinks a day ups the...

Your team at LIFEAID Beverage Co. has put together a list of their absolute favorite gift and date ideas to help you make this your healthiest and happiest Valentine's Day yet! Most of them cost little to nothing, but their worth is priceless. Here are some suggestions for making this Valentine's Day an unforgettable one: 1. Get outdoors. Whether you end...

According to a recent article on MindBodyGreen.com written by food director Liz Moody ... The impact of food on inflammation is clear—but actually incorporating those foods into your daily life can be easier said than done. Here are 25 foods that are scientifically proven to help fight inflammation, and how I use them in my daily life: 1. Blueberries I choose wild...

  Reporting a 169 percent increase in sales for 2018, LIFEAID Beverage Company announced last week it is aiming to triple its retail presence to at least 18,000 doors this year, including Walmart, Whole Foods, Kroger, and Sprouts stores. The announcement comes as the company prepares to expand chainwide at Walmart with its FitAid, FocusAid, and ImmunityAid SKUs, as the...

SANTA CRUZ, Calif. – LIFEAID Beverage Company, the range of function-driven and nutrition-focused products popular with performance-conscious consumers, achieved significant business and brand-building milestones in 2018. LIFEAID enters 2019 in an exceptional position to become a recognized leader in the functional beverage category, health and wellness supplements and the emerging category of nootropics. Increased 2019 Distribution at Walmart LIFEAID started selling...